Paradigme is the new signature men’s fragrance by Prada. A scent that challenges traditional conventions with a simple question: What if there’s another way?
An invitation to dare, to experiment, and to discover new perspectives.

Paradigme Eau de Parfum blends sophistication and avant-garde spirit in an unexpected masculine composition with amber and woody notes.

The fragrance opens with the warm sensuality of ambery woods, built around Peruvian balsam, benzoin resin, and powerful guaiac wood.

At the heart of the fragrance lies the iconic green Bourbon geranium, reimagined with floral and rosy facets, unfolding over a smooth heart of Calabrian bergamot and airy musk accords that lift and balance the entire composition.