What it is: An award-winning, volumizing mascara. What it does: Yves Saint Laurent’s Mascara Volume Effet Faux Cils achieves an intense, dramatic lash look in a single stroke, for lashes that stop traffic with the blink of an eye. Its secret is the Triple-Film Complex: a film-coating for intensity, a conditioning film for curve, and a fixing film for long-lasting effectiveness. What else you need to know: The brush applicator combines nylon fibers of varying diameters for to create a look of luxuriously enhanced volume like never before.