Twist Up The Volume Mascara – Twist, Lift & Freeze Lifted, locked-in lashes for up to 36 hours! Discover the power of lifted lashes with the new Bourjois 2-in-1 mascara. Featuring a transformable twist brush, it delivers length and volume with ultra-strong hold that won’t budge. Key Features: 36-Hour Hold: A formula inspired by lash lamination technology for long-lasting lift without clumping. 2-in-1 Twist Brush: Position 1: Lifts and precisely separates lashes. Position 2: Delivers maximum length and intense volume. Extreme-Condition Resistant: Heat-, sweat-, and humidity-resistant, even in high temperatures. Longer & Fuller Lashes: Lashes appear up to 59% longer and up to 6x more volumized. Result: A captivating look with lashes lifted from the roots and perfectly set all day—no touch-ups needed.