"Bourjois Turn Up The Volume 24HR Mascara transforms your lashes! Its twistable brush beautifully sculpts your lashes for a long-lasting look that's tailored to you. Every lash is lengthened and lifted to maximise length and volume. The brush also grants flawless application and hold that lasts up to 24 hours. Create an effortlessly stunning look with every stroke. Beauty should be a game, not a chore. Bourjois makes it easy to create chic looks for your face and nails with an effortless Parisian twist. Say ""Bonjour"" to beauty with ""joie de vivre""!"